Why YouTube Is a Blog Now (And You Should Treat It Like One)

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Let’s cut through the noise: YouTube is no longer just a video platform — it’s a blog in motion. And the sooner you treat it like that, the sooner you’ll stop stressing over views, algorithms, and shorts that vanish after 24 hours.

Here's the shift:

Most people are still stuck in the “YouTube = algorithm + subscribers = success” model. That’s dead.

Now, it's about owning your message and using YouTube as a destination, not a discovery engine. Think of it like a blog:

  • Each video = a post

  • Your channel = your archive

  • Your real audience = those who come because you invited them, not because they got served your content on autoplay

Why does this matter?

Because when you shift your mindset, you also shift your strategy. You stop trying to win a game you can’t control. Instead, you:

  • Send people to your videos the way you’d link to a blog post

  • Embed YouTube in your newsletter, not your hopes

  • Use it to tell stories, document ideas, build depth

  • Forget viral — build value

You don’t need a million views. You need 100 people who actually care. YouTube is your blog now. Start treating it like one.

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