Gary Vaynerchuk, also known as Gary Vee, has been at the forefront of digital marketing and social media trends for years. He’s built businesses, advised brands, and grown a massive personal brand by leveraging social media platforms to their fullest potential. In 2024, his strategies focus on creating native content, understanding platform algorithms, and engaging with audiences authentically.
If you’re looking to dominate social media like Gary Vee, here’s how he approaches the biggest platforms today.
1. TikTok – The King of Organic Reach
Gary Vee has been bullish on TikTok since its early days, and in 2024, his advice remains the same: post as much as possible. Unlike other platforms, TikTok’s algorithm doesn’t favor just big accounts; anyone can go viral if their content resonates. Gary constantly emphasizes that TikTok is the best place to test content ideas and find what works before repurposing it elsewhere.
His key strategy? Authenticity and Volume. He encourages brands and creators to post 4-7 times a day if possible, without overthinking production quality. He believes raw, unfiltered content performs better than polished videos because users crave authenticity. Trends, challenges, and storytelling are the key ingredients to success.
2. YouTube – The Ultimate Long-Term Play
Gary sees YouTube as the foundation of a strong personal brand. While he embraces YouTube Shorts (which work like TikToks and Reels), he always reminds creators not to forget about long-form content. According to him, deep, valuable content builds trust and positions you as an authority in your niche.
His YouTube strategy focuses on a hub-and-spoke model—where long-form content acts as the hub, and shorter clips, like Shorts, Instagram Reels, and TikToks, serve as spokes that drive people back to the main content. He encourages repurposing content from podcasts, live streams, and interviews to make the most of every piece of content created.
3. Facebook – Ads and Community Domination
Although many marketers claim Facebook is dead, Gary Vee strongly disagrees. His strategy revolves around two things: Facebook Groups and Facebook Ads. He believes that while organic reach on Facebook pages has declined, Facebook Groups are still incredibly powerful for building engaged communities.
On the ads side, he emphasizes the power of storytelling over traditional hard-selling. He often says, “Content is the gateway drug to your brand,” meaning businesses should create value-driven video ads instead of just pushing sales. His strategy involves running multiple ad creatives, testing what works, and then doubling down on the best-performing content.
4. Instagram – The Battle for Relevance
Gary Vee preaches that Instagram has changed massively and that you have to play by its new rules: Reels first, everything else second. Instagram is shifting more toward a discovery-driven platform, like TikTok, where the algorithm prioritizes engaging content over follower count.
His strategy? Make Reels daily and mix it up with carousels, memes, and engaging captions. He believes in the "Document, Don’t Create" approach—meaning instead of stressing over perfect content, simply share your journey, insights, or opinions in real-time. He also suggests businesses use DMs to build relationships with potential customers and collaborators.
5. Snapchat – Still Relevant for Gen Z
Snapchat might not be as mainstream as before, but Gary sees huge potential in it, especially for younger audiences. He often talks about how Snapchat Spotlight (similar to TikTok’s For You Page) is an underused opportunity for viral growth.
His strategy here is similar to TikTok: post frequently and engage with users directly. He also encourages brands to explore Snapchat Ads, which he believes are some of the most cost-effective ways to reach younger audiences. For businesses targeting Gen Z, Snapchat remains a goldmine if used correctly.
6. Twitch – The Future of Live Content
Gary is a big believer in live streaming as the next big opportunity. While Twitch is known for gaming, he sees a massive opportunity for non-gaming content—such as business Q&As, behind-the-scenes work streams, and interactive sessions with audiences.
He believes Twitch is perfect for real-time engagement and deep community building. His strategy here? Collaborate with streamers if you’re a brand or start streaming regularly if you’re a creator. He also suggests using Twitch content to create highlights for YouTube and Instagram, maximizing content from one live session.
7. Pinterest – The Secret Weapon for E-Commerce
One of Gary’s most underrated platforms is Pinterest, especially for businesses. He frequently reminds entrepreneurs that Pinterest is a search engine, not just a social network. Unlike Instagram or TikTok, Pinterest content has a longer lifespan, meaning pins can drive traffic and sales for months, even years.
His strategy? Create eye-catching, valuable content that people will save. He suggests businesses post infographics, product images, and blog content while optimizing for SEO-friendly keywords. For e-commerce brands, Pinterest Ads are highly recommended, as they target users who are actively looking for inspiration and purchases.
8. X (Formerly Twitter) – The Conversation Hub
Twitter (now X) remains one of Gary’s favorite platforms because it rewards engagement and conversation over everything else. His golden rule? Respond to as many tweets as possible, daily. He believes engaging with people, sharing quick insights, and jumping into trending conversations is the best way to grow.
He often advises brands to use X as a place to test ideas before expanding them into longer content on YouTube or Instagram. He also encourages using Twitter Spaces (live audio discussions) to build deeper connections with audiences.
Conclusion: Gary Vee’s Universal Social Media Rule – Just Start
The biggest takeaway from Gary Vee’s social media strategy is simple: Start creating and posting now. He believes too many people overthink content instead of just putting themselves out there. His approach focuses on speed, volume, and consistency—not perfection.
If you want to grow on social media in 2024, follow his lead: Test content, engage with people, and adapt to platform trends quickly. Whether you’re a business, influencer, or personal brand, the key is to stay active, provide value, and let the platforms work for you.
Which platform are you going to focus on first? Let me know in the comments! 🚀
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